I think being aware of it all is half the battle. And it's good to read articles like this so I at least have the language and logic to back up those moments where I just have a gut feeling. When I saw the LEGO image in the article, I felt so vindicated. I had several discussions about how the whole "LEGO Friends" line just bugged me...and now I can articulate why.

"pinkification" is a great word.