I'm a slayer, ask me how.

Market research can be used to justify any decision -- such as the fact that there are no Wonder Woman action figures post-movie but there is a Diana Barbie or when Star Wars sets appeared without Rey. All you have to do is say a certain group isn't part of your "market." I'm prety dure it's more about justifying a certain world view than even making money because you know there would be buyers somewhere. (I was also about to say all U.S. money is green but I'm not sure what you'd call those shades these days)