I find this strategy of marketing rather...interesting. I am not sure how I feel about it really. I suppose if they did a traditional trailer anyone who was not already familiar with the story line would just be lost- but I feel like this strategy will not bring in any new fans. *shrug* not that the series really needs more. It is plenty popular.
Well, I think this is more for the hardcore fans. The movie won't be out until...November? So I think they are just having fun teasing the die-hards and reminding us that we should be excited. Once we get closer to the fall, I'm sure we'll see the official trailers for the more casual fans.
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Date: 2014-07-10 04:27 am (UTC)(no subject)
Date: 2014-07-11 04:04 am (UTC)