orangerful: (gamer girl // faeriesfolly)
[personal profile] orangerful
About to go play some MLB The Show on the PS3 with [livejournal.com profile] maybedeadcat but wanted to pass on this awesome article about marketing and gender that was in the ECA Newsletter today:

Why Marketers Fear the Female Geek.

(no subject)

Date: 2014-01-07 03:39 am (UTC)
From: [identity profile] rhoda-rants.livejournal.com
Oooh. Very eye-opening. Have you shown this to [livejournal.com profile] jimhines? He's always posting really cool stuff about sexism and other types of bigotry in geek culture.

(no subject)

Date: 2014-01-07 04:10 am (UTC)
From: [identity profile] orangerful.livejournal.com
I have not (as I do not know him), so feel free to pass it on. :)

(no subject)

Date: 2014-01-07 05:05 am (UTC)
From: [identity profile] rhoda-rants.livejournal.com
I will! :) I don't really "know" him either, I just follow his blog (like I do for a lot of my favorite writers). But yeah, he just did a huge post about how sexism isn't always as obvious as certain fanboys want to pretend it is, and passing off places where it occurs as "rare" or the "exception" doesn't help anyone.

Times like these make me wish I was a proper gamer. I'm too dyslexic to deal with any controller more complicated than a Super Nintendo. (And I wasn't allowed near those either after I got frustrated and started throwing them across the room when I lost. I'm . . . very competitive.)

(no subject)

Date: 2014-01-08 02:07 am (UTC)
From: [identity profile] ekaterin24.livejournal.com
Something for me to think about too. I'm not a gamer, but as a science fiction fan and an SF con attender, I encounter this sort of subtle (and sometimes not so subtle) sexism. Now I have a better idea of what to watch for.

(no subject)

Date: 2014-01-08 02:21 am (UTC)
From: [identity profile] orangerful.livejournal.com
I think being aware of it all is half the battle. And it's good to read articles like this so I at least have the language and logic to back up those moments where I just have a gut feeling. When I saw the LEGO image in the article, I felt so vindicated. I had several discussions about how the whole "LEGO Friends" line just bugged me...and now I can articulate why.

"pinkification" is a great word.

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