discuss amongst yourselves

[orangerful]

About to go play some MLB The Show on the PS3 with maybedeadcat but wanted to pass on this awesome article about marketing and gender that was in the ECA Newsletter today:

Why Marketers Fear the Female Geek.

Comments

[orangerful.livejournal.com]

I think being aware of it all is half the battle. And it's good to read articles like this so I at least have the language and logic to back up those moments where I just have a gut feeling. When I saw the LEGO image in the article, I felt so vindicated. I had several discussions about how the whole "LEGO Friends" line just bugged me...and now I can articulate why.

"pinkification" is a great word.